The objective of the course Business Communication in the undergraduate study programme in ‘Management’ is to familiarize students with the importance of business communication in modern management and business in general. Business communication is a part of the skills (‘tools’), which direct business and creative potentials of individuals and groups into faster and more efficient ways of solving
economic and other problems at the micro and macro level of the environment.
Communication as part of culture Communication styles in Management Communication – skill / Science Communication and Environment
Business communication – basis of business processes Contemporary means of business communication Forms of business communication
Business communication process Rules for successful communication
Development of communication technology and business communication systems
Business communication in E-business: legal preconditions, security issue, Multimedia in the function of business communication
Techniques of creativity and teamwork Modern technology and communication
New trends in indirect communication interaction Business communication trends in the future Negotiation as a key business process
Public relations as direct visualisation Public appearances and interpersonal behaviour
Obavezna literatura:
- Lamza-Maronić M, Glavaš J. Poslovno komuniciranje. Osijek: Studio HS Internet i Ekonomski fakultet u Osijeku; 2008.
Dopunska literatura:
- Bovee CI, Thill JV. Suvremena poslovna komunikacija. Zagreb: Zagrebačka škola ekonomije i managementa; 2012.
Upon completion of this course, students will be able to:
- Identify the basic components and functions of business communication;
- Clarify and apply the basics of methods and strategies for the development of successful business communication;
- Analyze the impact of business communication on decision-making processes in management;
- Create and propose a strategy for the development and encouragement of the establishment of an organizational climate based on communication;
- Design key communication variables for business decision making;
- Explain the importance, elements and types of negotiations;
- Conduct a SWOT analysis of communication skills, business correspondence, and prepare and present a business presentation
