The objective of the course Business Communication in the graduate study programme is to familiarize students with the importance of business communication in modern management and business in general. Business communication is a part of the skills (‘tools’), which direct business and creative potentials of individuals and groups into faster and more efficient ways of solving economic and other problems at the micro and macro level of the environment.
Communicating as part of culture
Management communication styles
Communication – skill/science
Communication and environment
Business communication – basis of business processes
Modern means of business communication
Forms of business communication
Process of business communication
Rules for successful communication
Development of communication technology and business communication systems
E-business communication: legal preconditions, security issues
Multimedia as a function of business communication
Techniques of creativity and teamwork
Modern technologies and communication
New trends in indirect communication interaction
Trends in business communication in the future
Negotiation as a key business process
Public relations as direct visualisation of the organisation
Public appearances and interpersonal behaviour
Obavezna literatura:
- Lamza-Maronić M, Glavaš J. Poslovno komuniciranje. Osijek: Studio HS internet; 2008.
Dopunska literatura:
- Bovee CI, Thill JV. Suvremena poslovna komunikacija. Zagreb: Mate; 2012.
Upon completion of the course, the student will be able to:
1. recognize the basic components and functions of business communication;
2. explain the basic methods and strategies used to develop successful business communications;
3. evaluate the impact of business communication on management decision-making processes;
4. design a strategy to develop and promote a communication-based organizational climate;
5. identify the most important communication variables for business decision making.
